Do you have any expansion plans for your business or are you thinking of launching a new product or service? Field research can be a great ally for you to achieve these goals. Keep reading to find out more.
One of the methods used to collect data is field research. It does not exclude bibliographical and documentary research, but rather adds information to them. Giving the possibility of an assertive and complete analysis of a certain process or situation.
After all, it is necessary to go into the field and understand, in practice, how certain routines happen in order to have a coherent diagnosis.
Therefore, scientific researchers use field research a lot. It is a way of investigating the fact with a sample of people who are really involved in what is being researched.
The purpose of field research is to observe facts and phenomena closely, so that you can be sure that the records made about a research are in accordance with reality.
Finally, the data collected in research will be analyzed later. This interpretation is based on solid and well-founded theories.
That is why, in the academic environment, a whole bibliographic structure is necessary to accompany the research carried out in the field.
In companies, field research can be complemented by quality methodologies. That is, methods such as 5W2H and the Pareto Diagram are used, for example, to identify and solve problems with field research.
What is the advantage of field research for companies?
If you want to test the reception of a product launch on the market, or even think about setting up a new point of sale, you can apply field research beforehand to find out if these ideas will be profitable.
In this sense, field research involves the consumer and is called market research, which works perfectly for decision making.
There is also a way to use it for diagnostics, as happens when sales start to drop for no apparent reason. To understand this movement, just listen to your target audience and apply a satisfaction survey.
Likewise, it is also possible to apply field research internally. That is, it is possible to extract data from your operation after a thorough analysis of a given process.
In industry, for example, it is possible to carry out field research to analyze the emission of pollutants, or even the production performance of a specific line.
Do you usually use or have you ever used field research in your company? If so, did you receive any benefit from putting it into practice?
If you haven’t done the field research yet, try doing it, adapting it to your type of branch and needs.
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