Whether your company is small, medium or large, carrying out a market research questionnaire is important so that all decisions are made in order to focus on the success of the venture in your business planning.
After all, we are increasingly experiencing business competitiveness, which can only be fought with greater assertiveness from managers and the entire organization’s team, right?
To give you an idea, data from Sebrae indicate that a quarter of companies opened in Brazil close their doors before completing two years of existence.
Therefore, the business world is not made for those who just want to play at being an entrepreneur: it is necessary to act intelligently.
That is, based on accurate data and information about your market and consumers.
But what kind of market research to use in your company? The answer is: it depends.
It depends on the objective you want to achieve, it depends on the profile of the customers that will be interviewed and it also depends on the time you want to spend conducting a survey.
To help you, we’ve separated some types of research you can do in your company. See below for the main ones.
Types of market research
If you seek excellence and market autonomy, measuring your consumer’s satisfaction is very important.
After all, this is what will make mistakes to be avoided or minimized, in addition to improving all processes in a sustainable way.
This survey is based on direct contact with the customer and, in this sense, it is ideal that you have a list of contacts to send the questionnaire to all these people by email, in order to save money.
Market research: collaborators
Another audience that should not be ignored by your company’s market research is your own employees.
That’s because these are the people who make the wheel of your business spin every day.
And knowing their level of satisfaction in working for your brand is very important to know if the environment you provide is suitable.
Do you know who your customers are? Can you tell what your habits are? If your answer is “no”, then you are missing out on great chances of increasing your business’s revenue.
Knowing the consumer is very important so that the planning of each project is assertive.
Get to know your customers in depth to plan actions that please your audience, in addition to attracting new consumers to your products or services.
In a very simple and direct way, this research aims to reveal what impression consumers have in relation to your brand.
This work only works if a brand image research is done carefully, since it is able to provide data that helps all the branding team’s work.
These are just a few types of market research you can implement in your business.
Always keep in mind that business planning requires a lot of research to make it happen as efficiently as possible.
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